The collections we’ll be presenting in June will have a more democratic, affordable, and conscious approach, while in September it’ll be more experimental, more connected to art and our friends. Three weeks ago, at the Elephant Disney Don’t Just Fly Soar Shirt but in fact I love this beginning of the lockdown, we launched on Instagram and Spotify a sort of trans-media project, calling all our quarantined friends to participate and expressing their artistic work through these channels. We’ve worked with the Posternak twins from New York and with Serra Duran and Emirhan Parali in Istanbul; we’ll organize a virtual tour of Berlin’s König Gallery. Our artist friend Nicola Gobbetto was supposed to have his exhibition’s opening the very first day of the lockdown—so we hosted the opening digitally. Even in this awful situation, our e-commerce hasn’t stopped, thank goodness. But Sunnei is a project beyond fashion—we’ve taken it in our stride. We’ve made sure that our team and our parents are safe and now we’re free to think.
I wonder what consumers will want to buy after all this is over. After a crazy situation like this, there’ll be probably a feel for something more minimal and simpler—there will probably be a recession, and after that people will buy into a more beautiful, minimal choice of garments. Things beautifully made and easy to wear, not the Elephant Disney Don’t Just Fly Soar Shirt but in fact I love this throwaway fashion you can find everywhere. I’m sticking to my DNA, keeping things simple but with a tailored edge. Very easy pieces, wearable for a lot of people. To change things for the better, I think that obviously [there are] the big brands that call the shots. But every one of us has a choice in life—we don’t have to do anything, so I believe it’s a question of each designer choosing what is right for them, rather than be thrown back into this crazily fast system.