Set to go into effect during Moms Demand Action White For shirt. the Fall 2020 shows next year. the new policy stands in stark contrast to the way many brands cast shows and campaigns at present. The focus on launching new faces on an exclusive contract has led many newcomers, who may debut at a prominent show one season only to fade into obscurity the next, towards a dead end. These short-lived careers make for a hazardous work environment, as do the countless outside factors: on-the-job harassment, eating disorders, and financial mismanagement among them. Even from a strictly business perspective, the move towards an “older” workforce makes sense.
“In our view, the physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession,” said Marie-Claire Daveu, Kering’s chief sustainability officer and head of international institutional affairs Moms Demand Action White For shirt.Kering’s roster of brands will have several months to adjust to the new guidelines, but the success of that may depend on how many of its contemporaries adopt similar initiatives. The joint model charter that was established between Kering and LVMH in 2017 helped lay the groundwork for a new set of rules that included restrictions on age and the assurance that anyone between 16 and 18 must be accompanied by the presence of a chaperone and meet their school’s attendance obligations. The collective effort has helped to improve standards in the modeling industry across the board. By that same token, New York Fashion Week’s over-18 policy only came after the CFDA and Vogue united to pledge to only hire models who fit the bill. Any effort to ensure lasting change on the runways in Europe will take more than one luxury group, but only time will tell if Kering’s peers are ready to get on board.On the one hand, you have an Italian-American in command of the jewel-like Hotel Il Pellicano, on the edge of the Mediterranean, and on the other, a German footwear manufacturer with a bearing unnervingly similar to that of Tormund Giantsbane in Game of Thrones. Meet Marie-Louise Sciò and Oliver Reichert—two (you would think very disparate) minds who’ve collaborated to forge a set of Birkenstocks into what amounts to a succinct, chic, sunrise-to-bedtime summer wardrobe.