As it turns out, fashion-conscious women are flocking to the The Girl Proud Mom Shirt but in fact I love this soulful qualities of craft with as much enthusiasm as the knitters on TikTok, and are seemingly just as content to buy as to DIY. Natalie Kingham, the fashion and buying director at MatchesFashion, rattles off best-sellers: Gabriela Hearst’s hand-knit cashmere; Bode’s patchwork jackets; Marques’ Almeida’s homemade repurposed fabrics; Vita Kin’s vyshyvankas, or traditional embroidered shirts, from her native Ukraine; and Lauren Manoogian’s homey knits. “Handcrafted pieces have a sense of individuality,” Kingham says, “and the connection to something that is lovingly made feels personal, which is more important now than ever.” Roopal Patel, fashion director at Saks Fifth Avenue, notes that with stay-at-home recommendations in effect late into last year, “it’s no wonder that designers returned to crafts and techniques that originated from doing just that—staying at home. There’s something nostalgic and comforting about handmade items, which is what makes them so appealing to customers in our current environment.” Patel is particularly drawn to Hearst’s crochet gowns and Brunello Cucinelli’s knits, with their handmade touches.
The Girl Proud Mom Shirt, hoodie, tank top, sweater and long sleeve t-shirt
The tactile feeling of a lush, hand-knit sweater or an embroidered top provides a bit of comfort in an increasingly unpredictable and progressively digital world, where even socializing takes place onscreen. Sitting down with a pair of knitting needles and fluffy merino yarn sparks a deeper connection than mindless scrolling ever could. This article appears in the The Girl Proud Mom Shirt but in fact I love this March 2021 issue of ELLE. Kristen Bateman Contributing Editor Kristen Bateman is a contributing editor at Harper’s Bazaar. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io